Malinda McHenry
CEO - Esthetic Professor

Prioritize Your Profits
You got into the beauty business because you followed your passion and love helping others look and feel better about themselves.
You may have started out in a tiny treatment room with basic equipment, few products, and a handful of clients. You had a vision of thriving and not just paying the bills.
In this session, you will learn how to prioritize your profit margin and why it's the best way to fulfill your dreams and live your passion. Join in a fun group exercise with a non-threatening spreadsheet that will show you the financial health of your business. You will learn practical, creative ideas on how to increase your bottom line by prioritizing your profits.

Kim Garst
Kim Garst Enterprises

How To Show Up In A Digital World

Technology provides amazing opportunities for our lives and our businesses. But it can also make us want to rip our hair out of our head from lack of knowledge and pure frustration.

In this insightful talk, Kim will give real-world advice on how to make the digital space work for you and your business. You will learn how you can leverage the latest digital and social marketing techniques to attract business and build stronger connections.

Kim is an international best selling author, international keynote speaker, one of the world's most retweeted people among digital marketers and a highly sought after marketing strategist.

What she enjoys most is helping ordinary people discover their unique "possibles" so that they can build extra-ordinary businesses that helps them live the life of their dreams.

Leila Belle Carter
Owner - Jade Roller Beauty

Detox The World - Elevating Spa Culture through Ancient Wellness Tools

​​What better way to appreciate another culture than through their wellness modalities? In the 7th century, only the elite in China used ancient beauty tools usually made of Jade. Now it seems like every #cleanbeauty addict, Wholistic Esthetician, and Acupuncturist is incorporating these tools into their practices as Qi boosting, detoxifying skincare finds it's a way to mainstream.

In this segment, you will learn more about ancient wellness tools and how crystals affect the skin differently. Discover how to implement wholistic wellness into treatments plus boost the retail experience at your spa. Gain insider beauty business tips for rapid elevation through marketing your truest brand potential.

Kaelin Jutras, L.E.
CEO of Se Brazil Wax & Stephanie Laynes Institute

Consistency With Relationship Marketing

​​You are good at what you do and get results as an esthetician but your communication isn’t consistent. You take excellent before/after pictures, yet lack marketing direction. You’re not connecting with your clients as good as you could and you need to improve follow up.

Learn how to balance business systems with an empathetic heart.

In this session, you will understand why relationships are more important than protocols. Improve your communication and listening skills during fun, interactive group exercises. Upgrade your consultation process to better anticipate client needs and wants. Learn how to become an investigator by asking the right questions to have your clients returning again and again. Watch your retention rates skyrocket by applying these simple solutions.

Kaelin Jutras, L.E.
CEO - Herbal Skin Solutions

Sow Seeds of Intention to Grow The Life You Desire - Manifest Abundance

​Everything you want is on the other side of fear, but first, you need to strip away the “shoulds” society tells you and embrace your true essence. Let’s pave the way to create the most significant impact which allows you to live your healthiest and happiest life.

In this session, you’ll learn how to step into your power and shapeshift your entrepreneurial path through perception, mindfulness, awareness, and intentional practices.

This hands-on workshop style will give you the opportunity to develop a deeper connection within and widen your perception of what’s possible through fun exercises. Develop your awareness and learn how to apply out-of-the-box approaches that create abundance in your business and life while staying true to your most authentic self.

Ghada Abuhakmeh
CEO - My Skin Buddy

Structure Your Inner Crazy for Fun and Profit

Life is a roller coaster ride of many emotions, ranging from frustration, joy, depression, and self-doubt. As business owners and practitioners, we experience disappointment, hopelessness, anger, fear, excitement, and best of all, love.

Most people will experience these emotions more than once in their lifetime, and if you’re a business owner, these feelings can overwhelm you in one single day! This can cause a mood imbalance, or perhaps make you feel mentally unstable. 

You are not ALONE.

Feeling crazy is not fun but it is quite normal.
In our session together, we will acknowledge, accept, and embrace our inner crazy. Together. You will learn how to structure chaos to maximize personal and financial potential to help you become more productive in business and in life.

Daniel Clary, L.E.
Licensed Esthetician

Stem Cells in Skincare: Navigating a New Frontier in Science

Join in the discussion as we explore the world of stem cell science as it relates to topical skin care. This is a widely misunderstood technology and we'll uncover myths and expose truths. Stem cells in skin care can harness incredible healing potential or can lead to some deleterious pathways in the skin.

In the skincare arena, science and sensationalism tend to engage in ways that create mass confusion, and skin care marketers will use that to their advantage and routinely purloin scientific terms to sell products. With a greater understanding of this stem cell technology, you will be armed with the knowledge to deliver accurate, science-backed, and honest answers to your clients, with the confidence to stand up to the competition.

Becky Kuehn, L.E.
CEO Oncology Spa Solutions

What's Love Got To Do With It?

In this session, you will learn the concept of LOVE and how to implement more love into your practice. Discover how to fine-tune your gifts and bring more joy and fulfillment to your work, leading to good fortune.

 L - Love yourself, love what you do and love your clients!
 O - Offer something that your competitors do not (Oncology Care and more...)
 V - Value! Discover new ways to give your clients MORE than they expect.
 E - Enjoy your newfound skill-set and all the success that comes with it!

Maxine Drake, L.E
Maxine Drake Consulting

HIRE YOUR DREAM TEAM TO SCALE YOUR BUSINESS

​If you are a solo practitioner, there are only so many hours in a day to earn money. You long to take that vacation, but if you don’t work - no revenue comes in. You want to scale your business but the hiring process scares you.

You’re afraid because you have heard nightmare stories from other owners who have hired. You wonder if you’re a good enough leader. Not to mention, how do you hire people who believe what you believe?

Whether you are a solo operator who is looking to expand or you’re a spa owner who wants to improve your team, this session is for you. We’ll uncover how to hire the right people who align with your business values.

We’ll take a walk through the hiring process to expose common myths so that you’ll feel confident interviewing your next candidate.

Participate in live exercises to help you step out of your comfort zone and strengthen trust. You will leave with the knowledge to guide and inspire your team and ultimately scale your business. 

Danielle Wachowski, L.E.
Skin Smooth Pro

Get a Grasp on your Business by Bridging The Generation Gap

Does the younger generation annoy you? As a young professional, do older people frustrate you?

In this segment, we will explore how to employ new skills to improve your capacity to grow both in business and in life. As you share your diverse strengths, you uplift the industry at large with a collective and powerful voice. When you are open to different generational viewpoints, you are able to adapt and connect which leaves you feeling less isolated or alone.

Together, let's benefit from these new insights, giving us the ability to cope in an ever-changing world. Let's uncover your diverse and rare gifts!

Learn how to become more open and willing to adapt to different generations.

Daniela Woerner, L.E.
Licensed Esthetician

Survive on Services, Retire on Retail

​Description: In every solo esthetician or spa owners life there comes a point where something needs to change. Perhaps you want to scale your business but you simply do not have the time or space to take more clients. Or what if you have decided to expand your family and you want to work less but don’t want to take a cut in pay? Retail is the solution.

In this presentation, you will learn how to align your retail offerings with your services. I will show you exactly when to introduce home care recommendations to your clients and a strategy to systematize your sales so that your clients are happy and you have a thriving business.

Victoria Tabak
Nature Pure Clinical Skincare

A Few Takeaways You Can Apply To Your Own Beauty Business

​​Bite off more than you can chew and just learn to chew faster because today will soon be a distant memory.

Aging is a natural process, but you have a choice in how you age.

Don't be afraid to fail, but even more so, don't be afraid to succeed.

We don't always get second chances, but from the failures, we have the opportunity to grow and become someone even greater in the future.

Adversities are a gift in disguise pushing us to do the impossible.

In a space filled with abundance, our universe, I hold nearest and dearest that which has no physical form, LOVE.